Everest Report: Recognition Buyers Demand AI-Enabled Automated Processes, Advanced Analytics
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Recognition buyers demand “AI-enabled automated processes and advanced analytics to reduce manual human resources input while delivering strategic, data-driven insights to leadership,” according to a new report from Everest Group, the India-based research firm.The report, Rewards and Recognition (R&R) Solutions PEAK Matrix® Assessment 2025, available for $6,499, analyzes 28 rewards and recognition service providers, with each profile featuring “the provider’s key strengths and limitations to assist buyers in making sourcing decisions.”
The report finds that the “growth of emerging markets, such as the MEA (Middle East and Africa) and APAC (Asia Pacific) reflects an increasingly global focus on modern, scalable engagement strategies. Providers are responding with AI-driven tools focused on Diversity, Equity, and Inclusion (DEI), performance management, and skills intelligence. Sustainability is also taking center stage, with vendors emphasizing climate-conscious practices in their partnerships.”
According to the report authors, rewards and recognition programs have become “central to cultivating exceptional employee experiences, enhancing engagement, and driving organizational success. These programs have become essential in addressing employee dissatisfaction and intense talent competition by acknowledging achievements and fostering meaningful connections.”
Flexible reward options, including prepaid cards, experiential incentives, and charitable giving, continue to garner popularity, the report states. “The industry is also witnessing a shift from reward-centric models rooted in manufacturing, procurement, and logistics to comprehensive solutions emphasizing technology and consulting.”
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